Copywriting and advertising texts, editors

Copywriting | Advertising texts – packaging in words

If you want to sell your car, you’ll be sure to go that extra mile on cleaning it beforehand. If you want to sell a lot of cars – or mobile phones, software, chocolate bars or detergent – you’ll have to think of a lot more in terms of clean presentation, from a good brand name to proper market positioning to optimising your target market appeal.

There’s far too much printed material that’s not worth the paper it’s written on in the glut of information we all have to contend with, so you’ll need to think of something new to stand out from the crowd – and drive a compelling argument home.

The text content might be factually correct, but it’s often so boring it’ll send anyone that tries to read it into a deep sleep. Others set off a firework display of ideas and smart phrases, but it’s all over before they actually get to the point with a call to action.

Our copywriters and editors live and breathe for the written word at ConText® – creativity is vital to what we do, whether it’s a scientific text, advertising brochure, press release, or screenplay, whatever the target language.

Smaller advertising agencies with copywriting orders in varying volumes have been coming to us at ConText® as an outsourcing partner for years. Larger agencies have their own copywriters, but are happy to use ours at peak times to take the heat off their own staff or benefit from additional creative input.

Our qualified copywriters, editors, and authors at ConText® make sure that the right content in the right language style goes into your claims, taglines, and slogans for brands or products, press releases, direct mailings or ads, radio or TV spots, posters or brochures, or entire catalogues or textbooks.